Every company below was scored out of 100. Here is exactly how.

Nobody sat down and formed an opinion about these companies. Software read each one's website, worked out who they sell to, and gave them points for six things. Every company got the same six questions asked in the same order.

The six questions are printed below, along with what each company scored on each one and where it lost points. You can check the adding up yourself. It takes about eight seconds.

These scores are not universal. They are measured against one specific customer profile, the one our own client work is pointed at. Change the profile and the same company gets a different number.
What the profile is, and how these companies measure up

Who the engine is looking for. Business software companies making roughly $1.2M to $3M a year. Big enough to have money to spend. Small enough that the founder still reads their own email.

The one thing that decides everything. We have to be able to write down a list of their customers. If a company sells to "small businesses" or "teams", nobody can build them a target list, and it does not matter how good the rest of the business looks. That is why this single question is worth 40 of the 100 points, more than the next two put together.

The letter is only money. It says nothing about quality. A $80k to $125k a month. B $125k to $200k. C $200k to $250k. A company can sit in the top band and still score badly. Several below do.

How this group measures up. Everything on this page clears the money test, so the score is telling you about the other five questions. The companies in the 80s and 90s are hiring salespeople and name their customers in public. The ones in the 60s do neither.

The six questions

Six questions, 100 points. The weights were set once and nobody touches them afterwards.

40Buyer is identifiable Can a stranger read your website and say who buys from you? Worth more than the next two put together. If nobody can tell who you sell to, nothing else saves the score.
20Case studies exist Named customers with a result attached. A wall of first names does not count.
20Hiring for sales An open sales job means somebody has already decided to spend money on growth.
10Reachable contact An address that reaches a person. A general support inbox is worth 3 instead of 10.
5Two or more socials A sign that somebody is still running the public side of the business.
5Founder findable A named founder you can actually look up, rather than a contact form.

The letter next to each company is money only. It is explained above, and it says nothing about quality.

31 companies

click any company to see how its points were added up
CompanyBandScoreWho they sell toCustomers on their siteContact held

Run your own company through it

Same six questions, same adding up. You get your score, the line by line breakdown, and the exact things costing you points. One website address. We will not put you on a mailing list.

Takes about a minute. The answer goes back to whatever address you send it from.

Seen enough?

This page is the scoring engine on its own. The rest of it, what it costs, what you get each week, and how the lists are delivered, lives on the main site.

See pricing on noxcorps.com →